The Movement
Expert-led. Collaboration-focused. Built for change adoption success.
The Movement brings together diverse movers from transformation, psychology, and delivery backgrounds, combining complementary perspectives to solve complex adoption challenges.
Our movers combine deep expertise with a genuinely collaborative approach. We believe in open conversations and building real partnerships with our clients. Each member of our core team brings years of transformation experience and a commitment to helping organisations succeed.
Project enquiry? Chat to one of our movers
Core Movers
Frank Awuku
Sharon Awuku
Shweta Dham
Our Values
Prevention-first
approach
We identify and address resistance before it becomes expensive problems, not after transformation investments are made.
Evidence-based
strategies
Our adoption approaches are grounded in behavioural research, network analysis, and proven change methodologies rather than theoretical frameworks.
Collaborative partnership
We work with client teams as strategic partners, building internal capability rather than creating dependency on external support.
Measurable outcomes
We focus on adoption rates, capability development, and sustainable change rather than process completion or deliverable quantity.
Building Expert Teams
Core Movement expertise: Our movers bring strategic change adoption, stakeholder engagement, behavioural insights, and transformation delivery experience from across multiple sectors.
AI-forward capability: We’re early adopters who understand both the potential and the people challenges of AI transformation, helping organisations navigate AI adoption with confidence.
Associate movers: Carefully selected change experts, sector specialists, and delivery leaders who share our focus on adoption outcomes.
Team composition: Every engagement combines core Movement capability with associate expertise matched to your specific challenge and industry requirements.

What Makes The Movement Different
Adoption specialists, not generalists
The Movement focuses specifically on change adoption challenges rather than broad transformation consulting.
Network-focused approach
Our movers work through informal influence networks and natural champions, not just formal communication channels.
Practical mindset
We deliver concrete tools, trained internal champions, and measurable adoption improvements.
Sector experience
Deep understanding of regulatory requirements, compliance frameworks, and industry-specific adoption challenges.

Our Extended Network
Associate selection criteria:
- Proven capability in change adoption and transformation delivery
- Sector-specific expertise and regulatory knowledge
- Collaborative approach and cultural alignment with client organisations
- Focus on measurable outcomes rather than process delivery
Network capabilities:
- Senior consultants across diverse industries and transformation challenges
- Specialist coaches and leadership development experts
- Regulatory compliance and risk management specialists
- International associates for multinational transformation programmes
Culture and Approach
Good people only
We work with people who are collaborative, outcome-focused, and genuinely committed to client success.
Continuous learning
The Movement regularly shares insights, methodologies, and lessons learned across our network and client community.
Long-term thinking
We build relationships and capability that extend beyond individual engagements, creating lasting adoption success.
Partnership mindset
We measure success by client capability development and adoption outcomes, not billable hours or project duration.
Join The Movement
The Movement is actively building our expert community. If you are a change specialist, transformation leader, or sector expert who believes in preventing adoption failure through evidence-based strategies, we would like to hear from you.
We particularly welcome specialists in:
- Change adoption and behavioural insight
- Sector-specific transformation (financial services, government, retail, technology)
- Leadership development and executive coaching
- Regulatory compliance and risk management
Contact us at hello@wearem1.com with “Join The Movement” in the subject line to discuss opportunities.