Privacy Policy
1. Introduction
M1 understands that your privacy is important and that you care about how your personal data is used and shared online.
This privacy notice provides you with details of how we collect and process your personal data through your use of our site wearem1.com, when you contact us directly, or when you have given us your consent. Any personal data we collect will only be used as permitted by applicable data protection legislation.
Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of our Privacy Policy is deemed to occur upon your first use of our site. If you do not accept and agree with this Privacy Policy, you must stop using our site immediately.
By providing us with your data, you warrant to us that you are over 13 years of age.
Analysis People Ltd (trading as M1) is the data controller and we are responsible for your personal data (referred to as “we”, “us” or “our” in this privacy notice).
We may change this policy from time to time by updating this page. You should check this page occasionally to ensure that you are happy with any changes. This policy is subject to any additional terms, disclaimers, or other contractual terms you have entered into with us, and any applicable mandatory laws and regulations.
Contact Details
Analysis People Ltd (trading as M1)
[Company registration and address details]
Email: hello@wearem1.com
Data Protection: data@wearem1.com
It is very important that the information we hold about you is accurate and up to date. Please let us know if at any time your personal information changes by emailing us at data@wearem1.com.
2. What Data We Collect About You
Personal data means any information capable of identifying an individual. It does not include anonymised data.
We may process the following categories of personal data about you:
Communication Data
Any communication that you send to us whether through the contact form on our website, email, phone, social media messaging, or any other communication. We process this data for communicating with you, record keeping, and for the establishment, pursuance, or defence of legal claims. Our lawful ground is our legitimate interests (to reply to communications, keep records, and establish, pursue, or defend legal claims).
Client Data
Data relating to consulting services such as your name, title, organisation, billing address, email address, phone number, contact details, project details, and payment information. We process this data for providing consulting services, contract performance, record keeping, ongoing administrative purposes, and legal compliance. Our lawful ground is contract performance and legitimate interests (to provide excellent service and understand our clients’ needs).
Associate Data
Data relating to specialist associates including your name, title, company name, contact details, payment details, professional career history, CV information, and expertise areas. We process this data to assess competency and suitability for projects, decide whether to include you in client proposals, contract performance, record keeping, and ongoing administrative purposes. Our lawful ground is contract performance and legitimate interests (to understand associate suitability and provide excellent service).
Technical Data
Data about your use of our website including IP address, browser details, visit duration, page views, navigation paths, time zone settings, and device information. We process this data to analyse website usage, administer and protect our business and website, deliver relevant content, and understand advertising effectiveness. Our lawful ground is legitimate interests (to properly administer our website and business and decide our strategy).
Marketing Data
Data about your preferences for receiving marketing communications and communication preferences. We process this data to deliver relevant content, measure advertising effectiveness, and send marketing communications. Our lawful ground is legitimate interests (to study how clients use our services, develop them, and grow our business) or consent.
We do not collect any sensitive personal data (race, ethnicity, religious beliefs, sexual orientation, political opinions, health information, etc.) or information about criminal convictions.
3. How We Collect Your Personal Data
We collect data when you:
- Fill in forms on our website or send us emails
- Book strategy calls or consultations
- Engage our consulting services
- Apply to join our associate network
- Subscribe to our insights or marketing communications
We may automatically collect certain data through cookies and similar technologies. Please see our cookie policy for more details.
We may receive data from third parties such as:
- Analytics providers (Google)
- Professional networks (LinkedIn)
- Publicly available sources (Companies House, professional directories)
4. How We Use Your Personal Data
We use your personal data to:
- Provide change adoption consulting services
- Communicate with you about projects and services
- Process payments and maintain records
- Assess and manage our associate network
- Improve our website and services
- Send relevant marketing communications (with consent)
- Comply with legal obligations
We will only use your personal data for the purpose it was collected for or a reasonably compatible purpose. We do not carry out automated decision making or profiling.
5. Marketing Communications
Our lawful ground for sending marketing communications is either your consent or our legitimate interests (to grow our business).
We may send you marketing communications if:
- You requested information about our services
- You are a limited company (we may send marketing emails without consent, but you can always opt out)
You can opt out of marketing communications at any time by:
- Following opt-out links in any marketing message
- Emailing us at data@wearem1.com
6. Data Sharing and Disclosures
We may share your personal data with:
- Associate specialists when building project teams (with appropriate confidentiality agreements)
- Service providers who provide IT, system administration, and professional services
- Professional advisers including lawyers, accountants, and insurers
- Government bodies where required by law
- Third parties in connection with business transfers or mergers
We require all third parties to respect the security of your personal data and treat it in accordance with the law.
7. International Transfers
We may transfer your personal data outside the UK/EEA where necessary for our consulting services. When we do, we ensure appropriate safeguards are in place through:
- Adequacy decisions by relevant authorities
- Standard contractual clauses approved by the European Commission
- Other approved transfer mechanisms
8. Data Security
We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, altered, disclosed, or accessed without authorisation. Access to your personal data is limited to employees and partners who have a business need to know.
We have procedures to deal with suspected data breaches and will notify you and applicable regulators if legally required.
9. Data Retention
We retain your personal data only as long as necessary for the purposes collected, including satisfying legal, accounting, or reporting requirements.
- Client data: Retained for 6 years after project completion for tax and legal purposes
- Associate data: Retained while you remain in our network plus 6 years
- Marketing data: Until you opt out or we determine it’s no longer needed
- Website data: Typically 2 years unless longer retention is required
10. Your Legal Rights
Under data protection laws, you have the right to:
- Access your personal data
- Correct inaccurate personal data
- Erase your personal data
- Restrict processing of your personal data
- Object to processing
- Data portability
- Withdraw consent (where applicable)
To exercise any of these rights, please email us at data@wearem1.com.
You will not pay a fee unless your request is clearly unfounded, repetitive, or excessive. We aim to respond within one month.
If you’re unhappy with how we collect and use your data, you can complain to the Information Commissioner’s Office (ICO) at www.ico.org.uk. We’d appreciate the opportunity to resolve any complaint directly first.
11. Third-Party Links
Our website may include links to third-party websites. We do not control these websites and are not responsible for their privacy statements. When you leave our website, please read the privacy notice of every website you visit.
12. Cookies
We use cookies to provide you with the optimal website experience. You can set your browser to refuse cookies, but some parts of our website may not function properly. For more information, please see our cookie policy.
13. Contact Us
If you have any questions about this Privacy Policy or our data protection practices, please contact us:
Email: data@wearem1.com
General enquiries: hello@wearem1.com
This privacy policy applies to Analysis People Ltd (trading as M1) and our change adoption consulting services. We are committed to protecting your privacy and handling your personal data responsibly.