Moving as One
We are change adoption specialists who own the space between project delivery and business benefit realisation. Think of us as the team that turns your delivered office building into a productive workspace where people actually want to work and thrive.
Why We Exist
The Persistent Problem
75% of transformation initiatives fail to achieve their promised business benefits. Not because the strategy is wrong or the technology does not work, but because people do not fully adopt and optimise the changes.
Most organisations discover this pattern too late, after investing millions in transformations that technically succeed but fail to deliver the ROI they were designed to achieve.
Our Realisation
These failures are predictable and preventable. Resistance patterns emerge in consistent ways across organisations, but most leaders only discover them after investing millions in change. We founded M1 specifically to address this gap, the space between “project delivered” and “business benefits realised.”
We prevent adoption failure before it becomes an expensive problem, rather than managing it after the damage is done.
The Movement Philosophy
We call ourselves The Movement because we believe change adoption requires collective action, shared purpose, and coordinated effort. Individual specialists within The Movement are movers – people who understand that lasting change happens when everyone moves as one.
Our core beliefs:
- Change fails when people scatter in different directions
- Success happens when organisations move as one toward adoption
- Resistance is predictable and preventable if you know where to look
- Informal networks drive change more than formal structures
- People want to embrace change, they just need to feel safe doing it
Our Vision
A world where transformation investments deliver their promised value because people genuinely embrace and optimise the changes they are designed to benefit from.
Our Mission
To prevent the predictable 75% failure rate of transformation initiatives by specialising in change adoption – ensuring organisations move as one from project delivery to business benefit realisation.
Our Commitment
Every engagement leaves clients more capable of handling future change independently, with our adoption methodology embedded in their thinking and our success measured by their sustainable business outcomes.
Our Founding Expertise
M1’s leadership combines over 50 years of strategic change experience with deep specialisation in adoption psychology and organisational transformation:
Change Adoption Psychology: Understanding natural response patterns to change and designing adoption strategies around how people actually embrace new ways of working, including AI and technology transformation.
Organisational Network Analysis: Advanced stakeholder mapping techniques identifying informal influence networks and natural champions within complex organisations.
Systems Thinking Approach: Working with complete transformation ecosystems – internal stakeholders, customers, supply chain partners, regulatory bodies, and market context – ensuring everyone moves as one.
Business Benefit Realisation: Moving beyond project completion to measurable ROI achievement, capability development, and sustainable value creation.
Crisis Intervention Expertise: Rescuing struggling transformations and turning them into adoption success stories through rapid diagnostic and strategic course correction.
Our Methodological Foundation
M1 integrates proven change frameworks with adoption psychology insights:
Lewin’s Change Model: Unfreezing, changing, and refreezing with focus on force field analysis to identify adoption drivers and barriers in your specific organisational context.
Bridges’ Transition Framework: Managing the psychological journey from endings through neutral zone to new beginnings, addressing the human experience of change with empathy and practical support.
Prosci’s ADKAR Model: Awareness, Desire, Knowledge, Ability, and Reinforcement with structured approach to individual change adoption and momentum building.
Enhanced with behavioural insights: Network influence mapping, social proof techniques, adoption psychology research, appreciative inquiry to build on organisational strengths, and understanding of natural emotional responses to design change around how people actually embrace new ways of working.
What Sets Our Approach Apart
Prevention-First Methodology
We address resistance during planning phase rather than managing adoption failure during implementation.
Human-Centred Change Adoption
We design transformation around human psychology and organisational networks rather than just technical capabilities or process requirements.
Enhancement Focus
Our approach positions change as capability enhancement rather than threat, building confidence instead of fear and helping people see personal value in transformation.
Capability Building Focus
We develop internal change readiness rather than creating dependency on external support, building change-literate organisations ready for continuous evolution.
Evidence-Based Strategy
Every engagement includes specific metrics for adoption success, capability development outcomes, and sustainable change integration. We measure ourselves by your business results, not our activity levels.
The M1 Difference
- While others focus on project delivery, we prevent adoption failure.
- While others install new systems, we design adoption strategies around your specific organisational psychology.
- While others create dependency, we build capability and confidence.
This specialisation enables us to deliver adoption success rates significantly above industry averages, helping organisations move from transformation anxiety to competitive advantage through change.
Ready to Prevent Adoption Failure?
If you are planning transformation and want to ensure your people actually embrace the changes rather than resist them, let’s discuss your specific challenge.
We turn project deliveries into business value, that is what we do, and that is all we do.
