Change Adoption Specialists
75% of transformation initiatives fail at adoption, not strategy. We specialise in preventing this predictable failure by ensuring your people actually embrace the changes you invest in.
M1 (Moving as One) owns the space between project delivery and business benefit realisation. We call ourselves ‘The Movement’ because we work with executive teams to map informal networks, identify natural champions, and design adoption strategies around how people actually embrace change.
Think of it like the difference between delivering an office building and creating a productive workspace.
Our team brings experience from leading organisations across multiple sectors, helping them turn project deliveries into genuine business transformation and achieve the ROI they originally invested for.
The Problem We Solve
You have delivered the project. But are you getting the business benefits you invested for?
Most organisations spend millions on transformations that technically work but do not deliver promised business value because people do not fully adopt and optimise the changes.
Common challenges we prevent:
- Transformation investments at risk: millions spent on systems people barely use or use incorrectly
- Leadership teams frustrated: carefully planned initiatives stall because adoption was assumed, not designed
- Project teams focused on delivery: managing go-live dates rather than ensuring business benefit realisation
- Repeated external dependency: hiring change consultants for every transformation because internal capability is never built
- AI and digital anxiety: people resist new technology because enhancement feels like replacement
What We Deliver
AI Adoption Strategy
Executive & Team Coaching
Change Capability Development
Adoption Strategy Design
Transformation Strategy & Leadership Alignment
Change Readiness Audits
Our Approach
We turn project deliveries into genuine business transformation.
Like renovating a house into a home, we ensure you get the full productivity value you originally invested in achieving, not just a working system that sits there unused.
We operate through The Movement methodology: Motivate → Mobilise → Mature → Master
- Core expertise in change adoption psychology and informal network mapping
- Specialist associates matched to your sector and transformation challenges
- Proven frameworks enhanced with behavioural insights and AI-enabled analysis
- Practical outcomes – measurable business benefits, not just process completion
Industries & Sectors
Financial Services & Regulatory
Major UK banks, building societies, and regulatory bodies implementing digital transformation and AI adoption while managing compliance requirements.
Government & Public Sector
Government departments and public bodies delivering digital services transformation and policy implementation initiatives.
Retail & Consumer Goods
High-street retailers and consumer brands adopting omnichannel technologies while maintaining customer experience excellence.
Technology & Telecommunications
Software companies, mobile operators, and digital platforms implementing AI automation and new operating models.
Manufacturing & Automotive
Production companies and automotive manufacturers implementing Industry 4.0 technologies and sustainable operations.
Healthcare & Life Sciences
Pharmaceutical companies navigating digital health transformation and regulatory compliance requirements.
Professional Services & Creative Industries
Engineering consultancies and creative organisations adopting new technologies while maintaining client relationships and professional standards.
What Executives Get
Rather than another change management framework, executives working with The Movement receive:
Immediate Risk Reduction
- Specific diagnostic identifying exactly where resistance will emerge before you invest millions
- Prevention-first approach addressing adoption challenges during planning, not after failure
- 90% adoption success rate vs. 25% industry average
Clear Path to Benefits
- Executable adoption strategy mapping your informal networks and natural champions
- Measurable roadmap with business benefit milestones, not just project deliverables
- Continuous optimisation ensuring you achieve the full ROI you invested for
Long-term Capability
- Internal team development reducing dependency on external change support
- Change-literate organisation ready for continuous technological evolution
- Proven methodologies embedded in your leadership thinking for future transformations